understanding WEBSITE STATISTICS

Saturday, November 24, 2012

Office


I was reading eBay Mum's in Business and thought I would share their tips on how to improve your business with website statistics. I use google analytics, as I am sure most of you do.


One of the key rules of marketing is measurement; it’s important to measure the success of each of your marketing campaigns in order to understand their effectiveness, and to tweak your marketing methods to increase your value for money.
Website statistics are a great measurement tool that you can use to understand the growth of your brand awareness, pinpoint effective marketing techniques and determine which of your products or services have most traction with your target market.
There are many free and paid statistics applications that you can use, but one of the easiest and most widely recognised is Google Analytics. With a Google account, you can easily set up analytics with just one line of code that is added to your website – then watch the clicks!
Engagement
Engagement is an indicator of how interested a user is in the content on your website and is measured via pageviews (number of pages viewed) and average visit duration. The longer that a user visits your site, the more engaged they are, and the more likely they are to return, buy a product, or interact in some other way.
Content
Engagement is an indicator of how interested a user is in the content on your website and is measured via pageviews (number of pages viewed) and average visit duration. The longer that a user visits your site, the more engaged they are, and the more likely they are to return, buy a product, or interact in some other way.

You can use your website statistics to understand which content on your site is the most popular. This information can help you tweak product placement, and to learn more about customer needs.
Source
One of the most interesting aspects of website statistics analysis is to see where your visitors are coming from. By tracking your traffic sources, you can get a good understanding of how well your search engine optimisation (SEO) is functioning, and you can determine which advertising avenues work best for you.
When viewing your sources, take particular note of the pages per visit, average visit duration and bounce rate for each source. Source traffic with high pages per visit, longer times visiting the site and lower bounce rates are indicators of higher engagement, and are more qualified users.
Conversion
The most powerful tool in website analytics is the ability to understand the path that a user takes through your website, from source website through all pages visited, to sale/enquiry. This knowledge of what pathway leads to a ‘conversion’ can help you choose the most effective marketing campaigns and website design.

No comments:

Post a Comment

Thank you for taking the time to read my blog. I love reading your comments, they are important to me. V x

Hover to Pin

 
Designed with ♥ by Nudge Media Design